Category: Newsfeed

Petcurean launches new Nourish for Life Campaign

Petcurean partners with Russian photographer Elena Shumilova to create portraits that capture the remarkable bond between humans and their pets 

Post_DogDock  Post_BedDog  Post_CatLeaves

Chilliwack, BC (Nov. 3, 2014) – When we decide to bring a dog or a cat into our lives it’s a life-changing moment that evokes our most natural instincts to nurture and protect these precious creatures. It’s a decision that also brings us profound joy and rewards, through every little thing our pets do for us in return.

The cherished bond we share with our pets, and our devotion to nourishing them with love, attention, shelter and food throughout their lives is the foundation of a new communications campaign from Petcurean, maker of GO! and NOW FRESH premium-quality foods for dogs and cats.

The campaign is being brought to life with the help of celebrated amateur Russian photographer Elena Shumilova, who has captured the world’s attention with her endearing photos of children sharing tender moments with pets.

Shumilova’s enchanting work has been featured in media worldwide, including the Huffington Post, ABC News, the Daily Mail (UK) and more.

“The images Elena has contributed to our Nourish for Life campaign are able to express the depth of our bond with our pets, in a way that words never could,” says Jaimie Turkington, Director of Marketing for Petcurean.

“She captures something pure, yet powerful about our relationships with our pets, in a way that will con- nect with pet parents anywhere. We were looking for a visual way of representing these feelings and saw in Elena’s work a natural fit with Petcurean’s own commitment to nourishing the ones we love, for life.”

During the campaign, Petcurean is inviting the world to experience their premium-quality pet recipes, by offering free trial bags of GO! and NOW FRESH products. The campaign will run in the fall 2014 through to summer 2015. It will include Facebook, YouTube and Twitter activity, web ads, appearances at trade shows and consumer events, and a significant in-store presence at pet specialty retailers.

“I felt so inspired in creating these images, because the theme of the Petcurean campaign is very close to my own heart,” says Shumilova. “Pets are members of our family and there’s nothing more natural and more important than the ability to care for someone you love.”

For more information and to see some of the campaign images, visit

About Petcurean

Petcurean is an independent, Canadian-owned family business. Since its beginnings in 1999, Petcurean has been committed to creating unique, nutritionally-balanced recipes for dogs and cats, using premium-quality natural ingredients. GO! provides solutions for your dog or cat’s unique dietary needs, while NOW FRESH is the only dry food to use 100% fresh meat and fresh omega oils. Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and in more than 15 countries internationally. For more information, please visit

For more information contact:

Jaimie Turkington, Director of Marketing, 778.878.0792 mobile

Petcurean Launches New Booth & Recipes @ Superzoo

From July 22–24, thousands of retail professionals will migrate to the Mandalay Bay Convention Center in Las Vegas to explore what’s new in the pet industry at SuperZoo: The National Show for Pet Retailers. Petcurean Pet Nutrition will be there to welcome those retailers and is preparing to unveil a large new booth – a West Coast Modern inspired “home away from home” and is also celebrating the launch of 6 new recipes.

Superzoo  is produced by the World Pet Association (WPA) and is the most popular trade show in North America for the pet industry, attracting thousands of retailers, product suppliers and service providers every year.

Please come see what’s cooking at Petcurean Booth 2069.

Old Yale Brewing’s Sasquatch Stout Wins Best Beer in Canada. 

June 4, 2014 – Out of 916 beer entries from over 130 Canadian breweries, Old Yale’s Sasquatch Stout was recognized as the highest-scoring single entry beer in all 38 categories and named “Beer of the Year”.

“We are extremely honored to receive this prestigious award considering all the great beers being crafted each and every day in Canada. It’s an exciting time for the craft beer industry which is healthy and growing. For over 15 years, Old Yale Brewing Company has been a key part of the Canadian Craft Beer community and we are extremely proud to be recognized for our great beer that honours the hard work and attention to detail that goes into every pint” said Zach VanLeeuwen, Operations Manager for the Brewery. In March, 2014 Old Yale Brewing Company was purchased by 2Story Group, a privately-held Canadian company which owns, manages and invests in like-minded and strategically-sound businesses throughout North America. “We knew there was something unique about Old Yale’s beer and the way they saw things just a little bit different than the rest” said 2Story Group Founder Ron Mayert. Old Yale’s brew master, Larry Caza, has been brewing craft beer for over 20 years and can be considered one of the pioneers of the North American Craft Beer Industry. Larry has inspired many new brewers to take up the art of producing homegrown beers. “Congratulations to Larry and our team for your inspiration and dedication to producing a beer that has reached the pinnacle of the Craft Beer Industry” continued Mayert. Old Yale ales can be found at:

– Old Yale Brewing Company – Chilliwack, BC
– BC Government Liquor Stores
– Co-op – Alberta
– Sobeys – Alberta
– BC Private Liquor stores


Larry Caza describes the Old Yale Sasquatch Stout as “black and robust with a lot of body, just like the mysterious animal itself! A complex, full-on oatmeal stout with notes of mocha, coffee and roasted barley. It’s a beer that any coffee or beer lover will enjoy, from its smooth silky texture to its frothy creamy head.”

Future for Old Yale
Big things are happening at the Old Yale Brewing Company – “We have a new look, and new products coming soon to store shelves,” said Operations Manager Zach VanLeeuwen. “The brewery is expanding; new equipment has been ordered, and beer production has already increased by 70% over the same time last year.”


Media Contact
Zach VanLeeuwen – Operations Manager

C: 604-309-3236

2Story Group purchases Old Yale Brewing Co.

Chilliwack, B.C – March 10, 2014 – Artisans Ales is pleased to announce their purchase of the Old Yale Brewery, effective March 1, 2014.

The new owners come with a proven track record of successful, family owned companies, and a long, deep rooted history in the province of British Columbia. The new owners will bring their expertise in consumer product goods, distribution, operations management and mechanical systems processes to a growing brewery and brand.

The 2Story Group, founded by two local entrepreneurs, actively manages several successful businesses. The consumer products division is led by Petcurean, one of Canada’s largest family owned pet food companies selling product in twenty eight countries. The 2Story Group is also active in hospitality and commercial real estate. In addition, the new ownership group brings in expertise and vast experience in mechanical systems installation and service.

Long-time brewmaster, and Old Yale founder, Larry Caza, has proven himself to be one of the BC’s premier brewers of high quality beer. Larry will continue to brew Old Yale’s award winning core lineup of beers, and he looks forward to bringing some great new seasonal and limited release brews to the marketplace in the near future.

Newly appointed Operations Manager, Zach VanLeeuwen, is a graduate of the UFV Bachelor of Business program with a specialization in Operations Management. Over the past five years, Zach has gained wide-ranging experience in both brand and operational management in the tourism and hospitality industries. When asked about the opportunity with the new ownership, Zach shared “I’m excited to be joining such a dynamic industry and building a strong team that meets the needs of our customers. Old Yale is a brand that craft beer drinkers have come to know and love, and we look forward to building on this award winning tradition. With a strong active ownership group and an award winning brewmaster we know we can take the brewery to the next level.”


Connect with Old Yale Brewing: 

Zach VanLeeuwen – Operations Manager

Twitter: @OldYaleBrewing