Petcurean launches new Nourish for Life Campaign

Petcurean partners with Russian photographer Elena Shumilova to create portraits that capture the remarkable bond between humans and their pets 

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Chilliwack, BC (Nov. 3, 2014) – When we decide to bring a dog or a cat into our lives it’s a life-changing moment that evokes our most natural instincts to nurture and protect these precious creatures. It’s a decision that also brings us profound joy and rewards, through every little thing our pets do for us in return.

The cherished bond we share with our pets, and our devotion to nourishing them with love, attention, shelter and food throughout their lives is the foundation of a new communications campaign from Petcurean, maker of GO! and NOW FRESH premium-quality foods for dogs and cats.

The campaign is being brought to life with the help of celebrated amateur Russian photographer Elena Shumilova, who has captured the world’s attention with her endearing photos of children sharing tender moments with pets.

Shumilova’s enchanting work has been featured in media worldwide, including the Huffington Post, ABC News, the Daily Mail (UK) and more.

“The images Elena has contributed to our Nourish for Life campaign are able to express the depth of our bond with our pets, in a way that words never could,” says Jaimie Turkington, Director of Marketing for Petcurean.

“She captures something pure, yet powerful about our relationships with our pets, in a way that will con- nect with pet parents anywhere. We were looking for a visual way of representing these feelings and saw in Elena’s work a natural fit with Petcurean’s own commitment to nourishing the ones we love, for life.”

During the campaign, Petcurean is inviting the world to experience their premium-quality pet recipes, by offering free trial bags of GO! and NOW FRESH products. The campaign will run in the fall 2014 through to summer 2015. It will include Facebook, YouTube and Twitter activity, web ads, appearances at trade shows and consumer events, and a significant in-store presence at pet specialty retailers.

“I felt so inspired in creating these images, because the theme of the Petcurean campaign is very close to my own heart,” says Shumilova. “Pets are members of our family and there’s nothing more natural and more important than the ability to care for someone you love.”

For more information and to see some of the campaign images, visit

About Petcurean

Petcurean is an independent, Canadian-owned family business. Since its beginnings in 1999, Petcurean has been committed to creating unique, nutritionally-balanced recipes for dogs and cats, using premium-quality natural ingredients. GO! provides solutions for your dog or cat’s unique dietary needs, while NOW FRESH is the only dry food to use 100% fresh meat and fresh omega oils. Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and in more than 15 countries internationally. For more information, please visit

For more information contact:

Jaimie Turkington, Director of Marketing, 778.878.0792 mobile

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